About Us

We are a specialist consulting practice helping people create experiences to grow community capital. 

Our philosophy is simple - people benefit from strong, trusting relationships and a sense of connection and belonging with their community.  We believe by investing in experiences to grow community capital we generate community wellbeing dividends in which we can all share.  

We create experiences by making efforts to celebrate communities - an approach that involves leading with generosity, generating positive reciprocity and connecting people with communities on a human scale.  We experiment, troubleshoot and pilot in the space between business and community and celebrate the process, thinking and dialogue.

To connect often is to change often and we practice our approach in our own businesses - KereKere, Future Coffee and also operate our own investment portfolio - Oswald Community Capital Index to demonstrate that investing in community capital creates an asset that pays.

O+ was founded by James Oswald Murphy. James is an entrepreneurial social worker that helps people connect with their community.  O+ was inspired by James’ grandparents, Oswald Clarence Murphy and Harold Oswald Schnelle who founded and operated businesses in rural Australia. Throughout their lives they sought to exemplify their belief in working hard, maintaining fair values and being passionate about helping people and their community.

You can email James at james@oswaldandco.com