About Us

We are a specialist consulting practice helping organisations create experiences
to grow community capital.

Our philosophy is simple - we believe everyone wants to feel a sense of connection and belonging by building trust and strengthening relationships with their community.

We work together with our clients to align their practices, initiatives and products with the practice of celebrating community - an approach that facilitates a culture of generosity, reciprocity and human scale.

Our approach seeks to respect and answer to the authority of community standards and curate an environment in which everyone feels welcome, can participate and have influence.  

We experiment, troubleshoot and pilot in the space between business and community and celebrate the process, thinking and dialogue. To connect often is to change often and we practice our approach in our own businesses - KereKere, kerekere.org and FUTURE COFFEE, futurecoffee.com.  We also operate our own investment portfolio - Oswald Community Capital Index to demonstrate that investing in community capital creates an asset that pays.

O+ was founded by James Oswald Murphy. James is an entrepreneurial social worker who brings together his passion for community wellbeing, innovation and quality living.  O+ was inspired by James’ grandparents, Oswald Clarence Murphy and Harold Oswald Schnelle who founded and operated businesses in rural Australia. Throughout their lives they sought to exemplify their belief in working hard, maintaining fair values and being passionate about helping people and their community.

You can email James at james@oswaldandco.com